Business
Creating a niche in the world of surfing and building an empire out of it, or even just staying true to your beliefs, is a pretty amazing feat. Here, we collect some of the most inspirational business people and find out how they did it.
I knew it was Jay standing there in the parking lot. It wasn’t because he wore the hair of a rocker, or that he stood in dusty jeans with a plain, unbranded mushroom-coloured jersey. It was the fine gradient of foam dust on his fingers that gave him away. Since......
Kiwi pro surfers Paige Hareb and Ricardo Christie discuss what it means for surfing in New Zealand following the announcement of the Piha Pro today. The World Surf League today confirmed the Piha Pro QS10,000 will take place in March 2020, 2021 and 2022. The Piha Pro will be part......
Details have been revealed about a bid for Auckland to host a World Qualifying Series 10,000-rated event at Piha in March 2020: the Piha Pro. But it is not a done deal … just yet. A document leaked to the NZ Herald today suggests the event will be a QS10,000......
They say this is the era of the fierce female. If that’s true then Janaya Wilkins, with her new sustainable oceanwear range, nails it. Born in New Zealand, designed in London and made in Italy, SLO active has a global purpose: to clean up and protect our oceans. Wilkins grew......
Think Queensland is all about the Gold Coast’s right-hand points and punchy beaches firing to life? Well if Surf Lakes International has its way then your next surf trip there may just include a trip to the Queensland mountains to surf the recently prototype tested 5 Waves technology. Good enough......
When it comes to the New Zealand surf industry there are very few long-lived brands and manufacturers beyond our cornerstone surfboard shapers. So it was a real privilege to meet Paul Zarifeh and his team at the Seventhwave Wetsuits factory in Christchurch back in the depths of winter in 2015.......
How a business idea to sell one T-shirt and give another one to those in need, chartered a socially responsible business model in fashion. Bede Carmine's Smile, may just be what the future needs....