Business

Creating a niche in the world of surfing and building an empire out of it, or even just staying true to your beliefs, is a pretty amazing feat. Here, we collect some of the most inspirational business people and find out how they did it.

Business

Is Surfer Magazine The Canary In The Publishing Mine?

CPL
Just last week Surfer magazine folded. Yes, the seminal work that was started by John Severson in 1960 was suddenly no longer a viable business, according to its publisher, American Media Inc. It was cast aside as easily as you might squish a sand-fly on the West Coast. No fanfare.......
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Business

Owen Rooney Interviews New Zealand Surf Journal Founder, Derek Morrison

Derek Morrison
Truckie turned radio host, Owen Rooney, sits down with New Zealand Surf Journal founder Derek Morrison to discuss Covid-19, business and how his new Toyota Highlander is helping drive the brand through uncertain times. This interview first appeared in a live broad cast on Owen Rooney’s Radio Dunedin breakfast show.......
Business

New Zealand Surf Journal Scores New Toyota Highlander

Derek Morrison
New Zealand Surf Journal lands a tidy new Toyota Highlander and $10,000 media package through the Toyota and Mediaworks Small Business Driver promotion. Designed to help businesses who suffered as Covid-19 took its grip on New Zealand in March and April, the Small Business Driver was created by Mediaworks and......
Environment

From Waste Plastic To Surfboards: Three Kiwis Lead The Way

Derek Morrison
Momentum for the environment may be building painstakingly slowly within the surf industry, but not for the three New Zealanders driving Spooked Kooks recycled surfboards out of Bondi. It was during a morning session at Sandy Bay, that I had my first encounter with a Dead Hippy. It was under......
Business

Sustainability And Innovation Key Drivers At Seventhwave Wetsuits

Derek Morrison
Lying on a table in Seventhwave’s Ferrymead factory in Christchurch is a fluffy orange wetsuit that doesn’t look anything like the wetsuit manufacturer’s flagship Yamamoto suits. Sarah smiles, she lifts the wetsuit up and explains the prototype to me. “I haven’t surfed in this one yet,” she admits with a......
The Shaper's Bay

A Daily Practice: The Philosophy Driving Sadhana Surfboards

Derek Morrison
I knew it was Jay standing there in the parking lot. It wasn’t because he wore the hair of a rocker, or that he stood in dusty jeans with a plain, unbranded mushroom-coloured jersey. It was the fine gradient of foam dust on his fingers that gave him away. Since......
Business

Watch: Piha Pro Unveiled With Paige Hareb And Ricardo Christie

Derek Morrison
Kiwi pro surfers Paige Hareb and Ricardo Christie discuss what it means for surfing in New Zealand following the announcement of the Piha Pro today. The World Surf League today confirmed the Piha Pro QS10,000 will take place in March 2020, 2021 and 2022. The Piha Pro will be part......
Business

Momentum Builds For 2020 Piha Pro QS10,000

Derek Morrison
Details have been revealed about a bid for Auckland to host a World Qualifying Series 10,000-rated event at Piha in March 2020: the Piha Pro. But it is not a done deal … just yet. A document leaked to the NZ Herald today suggests the event will be a QS10,000......

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