Inspiration

Meet the people who weave life into the fabric of surfing. We profile interesting characters with an amazing story and an obsession with the ocean. Read about up and coming surfers and crusty old locals who smell like billy goats and ride single fins. If they have a story to tell, you’ll find them in here. Come and be inspired by artists, business gurus and thought leaders in our well of inspiration.

Watch: Rising Tide

In the footsteps of some true greats, a new generation is emerging from the deep south. This film follows 2025 National Champion Alexis Owen, Lewis Murphy and Keo Morrison and friends around some of their favourite waves. The Otago coastline is renowned for producing rippers, like Graham Carse, the Barton...
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Nats 2025: The Free Surf Sessions

If contests are the buttoned down sports version of surfing then the free surf sessions that take place around the heats are the creative opposite. There is no pressure, no judges, no decisions, just free-flowing moments when the tide hits the banks just right. Even with a below-par swell running...
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